Craig is a seasoned Exec and entrepreneur with deep cross functional exposure in various roles and departments.  These include working across multiple functions such as sales, operations, manufacturing, product development & general management in both corporate and start-up environments.  After spending a decade climbing the corporate ranks at SA Breweries and ABI(Coke bottler) he was an early investor and director at BOS Brands the now well established ice tea business with global exposure where he headed up Supply Chain.  In 2019 after 8 years at BOS he was then recruited to launch and lead Africa’s first cannabis beverage business (Goodleaf) which quickly gained national presence and traction.